Ever wondered how the "little ones" perceive Swiss traditions? Do stereotypes such as chocolate and watches still persist? It is for children to say! Coop is searching for answers. All children - ages 5 to 11 - living in Switzerland are invited to create a design for the next Coop milk carton and to participate in the second major design competition organized by Coop.
Of all the works received, a panel of experts will select 20 designs that will be published in Coop's weekly newspaper. An online vote at www.coop.ch/latte will designate the six most beautiful designs on the theme "This is typically Swiss", which will be printed on the packaging of 1 million UHT milk & Coop Qualité Prix for sale in the summer of 2011 throughout Switzerland.
Not only glory await the six lucky winners, but also a nice prize: a vacation for everyone at a family farm. The 14 second-placed children win an adventurous night in the hay with their family, including breakfast, on a farm of their choice.
Here's how it works:
Just arm yourself with brush, crayons or markers, and unleash creativity by drawing a "oeuvre d'art" with the "Switzerland and its traditions" theme.
Important: The drawing should not to be larger than 14 x 14 centimeters!
You will find a booklet in all Coop stores with a sample square of the right size and all information related to the competition or else download here.
The masterpieces are to be sent in a stamped envelope with the form completely filled out and signed by the parents no later than March 15, 2011 to:
COOP - Redazione Cooperazione
Concorso Latte
PO Box 2550
Basel 4002
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