Well, having bought a Swiss product - biscuits, muesli, I can't even remember - at the supermarket a few months back, a little label was attached with an invitation to hashtag one's Instagram shots. Usually not prone to these kind of competitions I felt inspired and hashtagged my best picture of the day with #ticinomoments.
Today, I receive an e-mail informing me: "Congratulations. You have won the following prize in the #ticinomoments competition: 2x entrance to the Zoo al Maglio".Thank you Ticino Tourismo I am very chuffed and look forward to visiting the lions roaring in the hills of the Malcantone.
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