Sunday, May 9, 2021

Roger's insider tip...Ticino

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge fan of his so I couldn't believe he said yes to the campaign,” says Federer, who calls up the Hollywood actor in a new commercial spotlighting Switzerland's spectacular beauty. 

The short film features the unlikely duo, split between New York City and Zermatt, with a guest appearance from the towering Matterhorn. 

"The outdoors are where Switzerland shines", Federer says, reminiscing on summer hikes near his home in Graubünden and beyond. "We're also very proud of our lakes and rivers. I think Ticino, the Italian-speaking part, lends itself very well for a beautiful summer trip. A lot of people from the Swiss-German part travel down to the Italian-speaking part because it's really a hidden gem. People know about it here in Switzerland, but not on a worldwide level."

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