Switzerland’s image is closely related to the people and things that create it, such as Swiss brands, athletes and products. It is with such icons – and sometimes clichés – that House of Switzerland works. Their role is to showcase them in the best possible light and explain what makes them specifically Swiss and how that impacts Switzerland’s image.
Join the House of Switzerland on their 1st of August Mission and celebrate #SwissNationalDay virtually with fellow Swiss around the world yodeling, flag throwing and cervelat grilling. While it is difficult this year in some places to gather in person for August 1st brunches and other festivities, House of Switzerland will provide a little slice of Switzerland to ensure that you have a festive but safe National Day.
Be sure to return to this page closer to August 1st for the full programme and visit the experience brought to you straight from Switzerland and from Swiss embassies and consulates around the world.
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