Sunday, February 5, 2012

Are you ready for the Super Bowl XLVI?

As I am writing this post I am watching the Pre-Show of the Super Bowl 2012 waiting for the clock to strike twelve which is when the game starts. I most probably won't make it to halftime, eventhough the thought of watching Madonna's show dedicated to her Dad does keep me hanging.

In the meantime I thought I'd preview the most anticipated commercials with my readers. With more than 111 million fans expected to watch this year's Big Game, the Super Bowl is an advertiser's biggest stage. And they're willing to pay $3.5 million for a 30-second spot.

They're willing to pay because last year a record 111 million Americans tuned in to see the game, making it the most-watched single program of any kind in U.S. television history.

Many of this year's commercials are already online. About 20 of about 36 Super Bowl advertisers put their TV commercials on the Internet prior to today's game. That's a big difference from previous years when only a handful of companies leaked their TV ads.

Let's take a look at some of the TV ads people might be talking about tomorrow:

Kia Optima "A Dream Car. For Real Life"

Motley Crue, a man riding a rhino, former UFC champ Chuck Liddell and SI swimsuit model Adriana Lima: This one takes you on a wild ride. It's not over-the-top hilarious, but you have to love the subtle message.

The Bark Side: 2012 Volkswagen Commercial

In this extended version of our 2012 Game Day commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance.

Ferris Bueller-Honda CR-V

The official 2012 Honda CR-V "Matthew's Day Off" is a fun homage to "Ferris Bueller's Day Off" with actor Matthew Broderick. We've all seen it, but it will likely be one of this year's best.

Sketchers-Dog Racing

By now you've heard of the controversy: Dog-racing to promote a new shoe from Sketchers? Some greyhound dog advocacy groups are not happy. We've only seen a teaser so far, so obviously we want to see the entire commercial.

Priceline-The Negotiator

William Shatner dies in a firey bush crash, doing what he does best: Give us great deals on But will Priceline name a new spokesperson now that Captain Kirk is dead?

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