Being typically Swiss the song is sung in the country's three official languages. Well, maybe I should correct that, Swiss German is after all a dialect but it does give it the distinctly Helvetic touch and make me feel right at home again.
The title “Ensemble” also expresses the motto of the Christmas fundraising sponsor of this year, the Swiss supermarket company Migros, “Celebrate together, Give together.” With this song Migros calls on the Swiss population to donate for people in need who live in their country.
For the video production of the song, “Ensemble” Migros has managed to bring together 23 famous Swiss artists, including well-known names of show-business as Noëmi Nadelmann, Pepe Lienhard, Sebalter, Pippo Pollina, Fabienne Louves. Among them is the legendary football coach Gilbert Gress, who in the video has a very special role. The song was composed by Roman Camenzind. For the filming of the video artists met in the magical setting of an Alpine hut. The video with an invitation to participate in the fundraiser will be broadcast for the first time as a television ad on Friday, November 21, 2014.
The amount donated will be distributed equally to four charities in Switzerland: Swiss Winter Relief , Heks, Caritas, and Pro Juventute. The money will be used to finance various projects. The money raised will be donated in equal parts (25%) of the four organizations mentioned. At the end of the collection, Migros will double the amount donated up to a maximum of CHF 1 million in total.
So, be aware and look out for the vouchers worth 5, 10 and 20 francs you can buy as of November 22nd for making donations. Money can also be donated by a payment to the account 30-620742-6 PC, by sending an SMS with the keyword “Migros” to the number 455, by downloading the Christmas song by ExLibris, iTunes or GooglePlay.
Click here and get a sneak première of the song "Ensemble" or learn more about the fundraiser on Mirgos' site: www.migros.ch/natale.
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