The House of Switzerland is a Swiss hospitality centre, meeting point, and social hub. It is part of the Federal Department of Foreign Affairs, which aims is to promote Swiss interests.
Switzerland’s image is closely related to the people and things that create it, such as Swiss brands, athletes and products. It is with such icons - and sometimes clichés - that House of Switzerland work. Their role is to showcase them in the best possible light and explain what makes them specifically Swiss and how that impacts Switzerland’s image.
Check out their Swiss stories... there are over 260 stories to discover up to date... Happy reading!
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