For the Pantone Colour of the Year selection process, colour experts at the Pantone Colour Institute comb the world looking for new colour influences, from the entertainment industry to fashion, travel destinations and socio-economic conditions. Influences can also stem from new technologies, materials, textures, social media platforms and even upcoming sporting events that capture worldwide attention.
Aiming for “a message of happiness supported by fortitude,” color expert Pantone has announced not one but two “colors of the year” for 2021. The picks for the coming year are Ultimate Gray and a “cheerful yellow” called Illuminating.
It is the second time in the selection’s 22-year history that two colors have been chosen. In 2016, soft hues of rose and blue were twinned.
Of the 2021 selection, Pantone’s press release said: “The combination … is aspirational and gives us hope. We need to feel that everything is going to get brighter.”
My personal favourite remains the choice of 2001: Fuchsia Rose, a bright, feel-good feminine colour, that is passionate, intense and exciting, yet also warm and endearing.
2011 was a good one too: Honeysuckle, a bright, sherberty pink shade, uplifting and optimistic, evoking nostalgic feelings of summertime.
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