More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day.
The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.
However, social media isn’t the only aspect of digital that’s delivering impressive numbers. This digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives.
To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet.
More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.
Social media adoption has jumped by more than 12 percent in the past 12 months.
Social media accounts for more than one-third of our connected time, with people now spending an average of almost 2½ hours per day on social platforms.
Added together, this means that the world now spends more than 10 billion hours per day using social media, which equates to more than 1 million years of human existence.
Instagram continues to enjoy strong growth, but it’s not alone.
Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns.
The time we spend using connected devices continues to rise. GlobalWebIndex’s latest data reveal that the world’s internet users now spend an average of 1½ hours per day watching platforms like Netflix and Disney+, compared to the 2 hours per day that they spend watching broadcast and cable channels.
No comments:
Post a Comment