Ikea is inspired by Apple

I am a big fan of Apple but also a big fan of Ikea. This is a combination of the two. How do you like it?

To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriously over-the-top product commercials. The result is hilarious, and the jokes really just write themselves.